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Learn the most fundamental of branding! Join in the Effective Consumer Communication: The journey from Brief to Evaluation Training by Brand Practitioners Bangladesh. Veteran Brand professional Mr. Galib Bin Mohammad, Head of Marketing, Arla Foods Bangladesh will conduct this day-long session. Topics to be covered - 1. Brand Equity Chain 2. Communication Brief o Objective o Target Audience o Insight o Strategy o Deliverables 3. Creative proposal (pitching) evaluation method and process ** Free Working Tools ** Facebook Care Group ** Trackable Certificate Suitable only for: Brand & Agency professionals who are directly working with communication development. Seat: only 25 Nos. Venue: BUET Graduates Club, Banani Time: 9:30 am- 4:30 pm, 03 June 2022 Hotline: 01711104591 Price: 8,000 Taka (Promo Price for BPB member 7,000 Taka till 30 April 2022)

Effective Consumer Communication

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